Pandora Marks New Consumer

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The markets of Cheap Pandora Charms bringing in the highest revenues in 2015 included the U.K., Australia and the U.S. From a growth perspective China, Italy and France were among the highest.
The next category the Copenhagen-based jewelry brand plans to focus on is earrings.
“In the jewelry industry, the largest category is earrings, so you will see a big push on our behalf in the next year. Ultimately we want to design collections which are sets and encompass all the different categories,” said Fairchild.

Pandora Rings Sale Canada has also re-evaluated the needs of the 21st-century consumer and shifted its communications and product strategies to reflect them. It worked closely with the consulting and trend forecasting agency The Future Laboratory and tweaked its strategy on the basis of their research.“Women are much more self-empowered, more confident within themselves, and also very confident in self-purchasing,” said Fairchild. “Whereas in the past I would primarily say that the jewelry industry was all about gifting, the interesting shift is that now the consumer is willing to gift to herself.”

New Disney Pandora Charms 2018 latest campaign, “Unique As We Are,” launched last month alongside the spring 2016 collection and reflected the new outlook. Photographed by Cass Bird, the campaign features women of different ethnicities and backgrounds in natural makeup and understated clothing, wearing Pandora jewelry.

“We believe in the longevity of this new outlook, this is really a platform for the next three to five years. There are so many different stories to talk about, so we feel this really has a lot of different legs and can be communicated across different channels,” said Fairchild from Pandora Disney Online Canada.